Shangri-La launches the Hotel Jen brand to meet changing travel needs

SINGAPORE – The Traders Hotel Singapore has become the first of the Traders properties to adopt Shangri-La’s new Hotel Jen brand, becoming the Hotel Jen Singapore. Other Traders hotels in Hong Kong, Brisbane, Penang, Johor Bahru, Manila, the Maldives, Beijing and Shenyang will be rebranded from October through to March 2015.

Shangri-La is also adding new properties to the Jen brand. Hotel Jen Orchardgateway Singapore, which opened on September 15, is the first of these. Traders Hotel Hong Kong will rebrand to Hotel Jen Hong Kong on October 6.

Smart technology will be at the heart of the Hotel Jen brand. Rooms will be equipped with interactive Vs with multi-device enabled streaming and in-room check-out, a PressReader app will offer free access to 2,500 online publications, replacing the traditional morning newspaper, and there will be free WiFi and mobile charging stations throughout each property. Hotel Jen will also offer a laundry wash and fold service at one price for unlimited items in a laundry bag, and free coffee and snack-box-to-go options after breakfast. www.hoteljen.com (ATI).