E-Commerce operators in Thailand required to display price, any expenses online

BANGKOK - With the e-commerce industry growing quickly in Thailand, the Central Committee on Prices of Goods and Services at the Ministry of Commerce has gazetted new regulations covering requirements for the display of pricing and any add-on expenses for all online offerings.

In a Client Alert, lawyers Baker McKenzie say that any business operator selling goods or services via an e-commerce system or online is subject to the Notification.
This  means that the sale of goods and services on any online platform, from social media sites, to mobile applications, to online marketplaces are now required to comply with the following key requirements:

What to show: Online sellers must completely and clearly display the price, service fee, type, kind, nature, size, weight, other expenses, and other details of goods or services.

Numerals: The price and the service fee can be shown per unit in any figure, but Arabic numerals are required.

Language: The description and/or any details to be shown along with the price or the service fee must be in Thai, though it is permissible to include an accompanying translation of that information into one or more other languages.

Pricing: The retail price of goods or services shown online must be the same as the sale price or the service charge to customers, except where the operators charge customers below the price showing online.

Business operators who fail to comply with the Notification requirements may be subject to a fine.

Baker McKenzie say they expect to see many more regulations like this Notification in the near future in order to ensure the  integrity and reliability of online business in Thailand.  www.bakermckenzie,com (ATI).