Business Travel

PAL launches new brand equity campaign

October 20, 2017

MANILA - Philippine Airlines (PAL) has launched a new Brand Equity campaign aimed at foreign leisure travellers from international markets with the theme: "Experience the Heart of the Filipino". The campaign has been launched with a digital video on PAL's Youtube Page showcasing the best of the Philippines and celebrating the best of Filipino values.

Business travel in China continues to grow: world’s largest market

October 18, 2017

SHANGHAI - The CITS American Express Global Business Travel 2017 China Business Travel Survey (the Barometer) has revealed that 31% of Chinese companies expect travel budgets to rise over the next 12 months. The figure reflects increasing business confidence, as only 17% of respondents predicted budget increases when asked the same question last year.